Privacy Policy

Last updated: January 2026

Run Baby Run is a trading name of WIXAY LTD, a company registered in England and Wales (Company number 16700366), with its registered office at 13 Lower Lakes Chilton Trinity, Bridgwater, England TA5 2BQ. WIXAY LTD is the data controller responsible for your personal data.

What Data We Collect

We collect the following personal data from you when you place an order, create an account, or contact us: full name, email address, postal address, telephone number, order history and transaction data, and browsing data including IP address, browser type, and pages visited.

How We Use Your Data

We use your personal data for the following purposes:

  • Order fulfilment: To process and deliver your orders, send order confirmations, and provide customer service.
  • Account management: To manage your account and enable you to access your order history.
  • Marketing (with consent only): To send you promotional emails and updates about our products. You may opt out at any time.
  • Legal compliance: To comply with our legal and regulatory obligations, including tax and fraud prevention.
  • Site improvement: To analyse how our website is used so we can improve it.

Legal Basis for Processing

We process your data on the following legal bases: contract performance (order fulfilment), legitimate interests (fraud prevention, security), consent (marketing), and legal obligation (tax, accounting).

Third Parties

We share your data with the following third parties only as necessary:

  • PayPal (payment processing): For secure payment processing. PayPal’s privacy policy applies.
  • Shipping providers: We share your delivery address and name with our couriers to fulfil your order.
  • Google Analytics: Anonymised browsing data to help us understand website usage. You can opt out via Google’s opt-out tools.

We do not sell your personal data to any third party.

Data Retention

We retain your order data for 7 years for tax and legal compliance purposes. Account data is retained while your account is active. Marketing consent records are retained until you withdraw consent.

Your Rights

Under the UK GDPR, you have the following rights:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of inaccurate data.
  • Right to erasure: Request deletion of your data in certain circumstances.
  • Right to data portability: Receive your data in a machine-readable format.
  • Right to object: Object to processing based on legitimate interests or for direct marketing.
  • Right to restrict processing: Request that we limit how we use your data.

Cookies

We use cookies as described in our Cookie Policy.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our checkout is SSL encrypted.

Contact & Complaints

To exercise any of your rights or raise a concern, please contact us at: welcome@runbabyrun.co.uk or write to WIXAY LTD, 13 Lower Lakes Chilton Trinity, Bridgwater, England TA5 2BQ.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.